Many organizations struggle to get their foot in the door, make connections with the right people, and get media coverage for their events… even if they have a PR employee on their team!
This is because occasional social media posts and basic press releases aren’t enough to make a splash in the fast-moving (and ever-evolving) media landscape. Boring content will be buried within a few minutes. To make an impact, you have to do something different.
Your organization needs to tell exciting stories in a creative way that your ideal audience will relate to and want to be part of.