Communication That Matches The Weight Of Your Leadership.
When expertise is high but communication under pressure needs refinement, Kellie DeMarco partners with leadership teams to strengthen clarity, executive presence, and message authority.
- 01. Corporate Training
- 02. Executive Coaching
- 03. Media Training
- 04. Nonprofit Partnerships
01. Corporate Training.
High-impact training experiences designed to elevate how teams communicate when the stakes rise. Kellie works with organizations that are filled with smart, capable professionals, but whose delivery doesn’t always reflect their expertise. These trainings are practical, interactive, and immediately applicable.
Training Focus Areas:
- 1. Presentation mastery for high-stakes meetings
- 2.Executive presence development
- 3.Message clarity workshops
- 4. Reducing over-explaining & slide overload
- 5.Communication under pressure
- 6.Boardroom & client-facing influence
- 7.High-visibility communication intensives
Every session is customized to the organization’s culture, industry, and leadership goals. This is not generic presentation training, it’s communication discipline.
02. Executive Coaching.
Private communication strategy for senior leaders navigating high-visibility moments. This is highly personalized, confidential advisory work. Not confidence coaching. Strategic positioning.
This Is For:
- 1. C-suite executives
- 2.Presidents & Managing Partners
- 3.Founders & CEOs
- 4. Leaders stepping into larger roles
Coaching Focus:
- 1.Board presentations
- 2.Investor pitches
- 3.Media interviews
- 4.Crisis communication
- 5.Personal authority development
- 6.Refining leadership presence
- 7.Identity alignment in high-stakes seasons
03. Media Training.
When your organization is in the spotlight, every word matters. From television interviews to crisis response, board announcements, public utility briefings, and executive media appearances, strong spokesperson preparation protects reputation and strengthens public trust.
Kellie provides strategic media and on-camera training for executives, leadership teams, and designated spokespersons who represent their organizations in high-visibility moments. This is not generic presentation coaching. This is message discipline under pressure.
Media Training Includes:
- 1. Developing clear, defensible talking points
- 2. Staying on message during difficult questioning
- 3. Navigating live and recorded interviews
- 4.Crisis communication preparation
- 5. Executive presence on camera
- 6. Delivery, tone, pacing, and authority
- 7.What to say and what to avoid
Be Ready When It Counts.
Participants engage in realistic on-camera practice with direct feedback and strategic refinement. Because preparation isn’t about memorizing lines. it’s about controlling the narrative.
Formats Available:
- 1. Executive 1:1 media preparation
- 2. Leadership team workshops
- 3.Mock interview simulations
- 4. Crisis scenario training
- 5.Group spokesperson intensives
Custom programs are designed based on industry, risk level, and communication goals..
Why It Matters
In today’s environment, media moments move quickly and they live online forever. Clear communication can strengthen credibility. Poor communication can damage trust in minutes. The difference is preparation.
04. Nonprofit Partnerships.
Nonprofit leadership requires more than passion. It requires strategy. From campaign messaging to donor-facing events, Kellie partners with nonprofit organizations to ensure their mission is communicated with clarity, credibility, and emotional impact.
With extensive experience guiding fundraising events, preparing executive leaders for high-visibility moments, and shaping storytelling that drives action, she works alongside nonprofit teams as a strategic communication partner — not just an emcee or vendor. Because when mission matters, messaging must rise to meet it.
Strategic Communication And Event Partnerships.
Partnership Support May Include:
- 1.Fundraising event strategy & run-of-show structure
- 2. Campaign messaging development
- 3. Executive & board preparation
- 4. Donor-facing storytelling refinement
- 5. Media visibility strategy
- 6. On-stage emceeing & moderation
- 7. Campaign and testimonial video production
Every engagement is tailored to the organization’s goals, donor base, and long-term growth strategy. The result is not just a successful event — but a stronger, more sustainable communication foundation.
Saint John’s Program for Real Change: Strategic Event Leadership & Storytelling Partnership.
For nearly a decade, Kellie has served as emcee and strategic communication partner for Saint John’s annual Party for Change — one of Sacramento’s largest and most impactful fundraising events. More than simply leading the program, she has partnered closely with the organization since 2015 to:
- 1. Shape event messaging and run-of-show structure
- 2.Prepare leadership and speakers for on-stage moments
- 3.Produce powerful storytelling videos
- 4.Elevate donor engagement
- 5.Strengthen emotional resonance in the room
Saint John’s mission — providing women and children experiencing homelessness a safe space to heal and build self-sufficiency — is deeply personal to Kellie. Her work has helped position Party for Change as a transformational donor experience, contributing to millions of dollars raised in support of women and children breaking cycles of trauma and homelessness.
When mission meets message, impact multiplies.
Saint Vincent de Paul Roseville: Campaign Strategy, Media Visibility & Event Partnership
Saint Vincent de Paul Roseville is more than a client — it is a long-term strategic partnership built on trust and shared purpose. Each year, Kellie joins the organization months in advance of their annual fundraising event to help:
- 1.Clarify messaging and fundraising goals
- 2.Develop donor-centered storytelling
- 3.Secure local media coverage
- 4.Produce campaign and testimonial videos
- 5.Structure and emcee the fundraising program
Her involvement goes far beyond event night. She works alongside leadership to ensure every element — from messaging to media — is aligned and strategically positioned to maximize generosity.
Through consistent professionalism, creativity, and outreach, Kellie has helped elevate visibility, strengthen donor engagement, and support record-breaking fundraising efforts year after year.
This is not event hosting.
This is long-term communication partnership.
This is long-term communication partnership.
Girl Scouts Heart of Central California: Fundraising Leadership & Community Advocacy
As a lifelong Girl Scout and proud Girl Scout mom, this partnership is deeply meaningful. Kellie has served on the fundraising committee and emceed Gather & Give, helping plan and lead one of the organization’s signature fundraising events. Her role includes:
- 1.Program strategy and run-of-show design
- 2.On-stage donor engagement
- 3.Speaker preparation
- 4.Emotional storytelling moments
- 5.Audience energy leadership
At one memorable event, Kellie brought her own daughter — also a Girl Scout — on stage, embodying the generational impact of the organization’s mission.
Through strategic event leadership and authentic connection, she has helped create an environment where donors feel inspired to invest in the next generation of change-makers, dreamers, and leaders.
Because when the room believes in the mission, generosity follows.
Kellie DeMarco’s Media and Broadcast Background.
Kellie DeMarco’s broadcast career spans major network affiliates in both California and Colorado, including NBC, ABC, CBS, FOX, and CW stations, as well as Tribune Broadcasting, Hearst Television, and News-Press & Gazette, and I-Heart Media.
Her media strategy work has helped clients secure coverage in nationally recognized publications such as: The Los Angeles Times, The San Francisco Chronicle, and The Sacramento Bee, as well as top regional television and radio outlets across the United States and international media platforms when campaigns demand global visibility.
With experience inside the newsroom and behind the strategy, Kellie understands both sides of the camera and how to position leaders for maximum reach and credibility.
- 3x Emmy Award Winner
- 2x Edward R. Murrow Award Recipient
- Trained 2,500+ Professionals
- 20 Years Of Experience
Trusted by Leaders and Organizations.
Executives, advisors, law firms, nonprofits, and corporate teams turn to Kellie for clearer messaging, stronger presence, and communication that performs under pressure.
“I have had the pleasure of working with Kellie DeMarco for the past 5 years, and she has been an incredible asset to both myself and our team of advisors. Kellie has helped train our team on professional on-camera presence, Zoom presentation skills, marketing, professional branding, and overall business professionalism. She is meticulous, personable, and highly professional, with exemplary content and messaging that truly resonates. Beyond her professional expertise, Kellie has also become a trusted friend, and I highly recommend her to anyone looking to elevate their communication, branding, corporate market presence, and presentation skills.”
Golden Summit Wealth
General Agent
“Girl Scouts Heart of Central California was so pleased to have Kellie work with us on a number of projects. She is professional, smart, full of great ideas, and just plain fun! We look forward to working with her again soon. I highly recommend Kellie DeMarco Communications for your events and video needs.”
Girl Scouts Heart of Central California
CEO
“I came to Kellie because of the remarkable presence she brought to our local community throughout her news career. Her ability to deliver every story, whether joyful or difficult, with such poise and memorability made her the obvious choice. Working with her transformed how I show up on camera: I learned to be thoroughly prepared, to speak directly into the lens, to let my smile lead, and to simply imagine I was having a conversation with someone I trust. For any high-level professional woman considering this kind of coaching, know that Kellie’s approach is refreshingly specific to your personality, she makes the process genuinely fun, and she has a gift for drawing out the authentic you that your audience will connect with instantly.”
Real Estate Advisor
Real Estate Advisor
“Working with Kellie changed how I show up as a leader. Before our coaching, I knew what I wanted to say; I just didn’t always trust myself to say it with the authority my role required. Now I walk into boardrooms, donor meetings, and high-stakes conversations with clarity and confidence. If you’re a woman stepping into a bigger version of yourself, Kellie is who you call.”
Seniors First
Executive Director
“I have worked with many media relations consultants through the years and once I found Ms. DeMarco, I would never work with anyone else. She is prescient on what needs to be done, tireless in her level of effort and does everything possible to achieve the goals that are set to be obtained. She is tactical in her approach, thoughtful in her recommendations and thick skinned when comes to dealing with difficult people. Superior in every way and reliable in a way that allows you to depend upon her as if you are her only client.”
Roger A. Dreyer, Esq.
Dreyer Babich Buccola Wood Campora, LLP
“Kellie has been a trusted partner to St. Vincent de Paul for years, and what sets her apart is that she doesn’t just show up, she shows up prepared, passionate, and completely in command. Whether she’s hosting our fundraising events, producing our videos, or helping us coordinate media, she brings broadcast-level professionalism to everything she touches. She genuinely cares about our mission, and our audiences feel that every single time.”
St. Vincent de Paul Roseville
President
Make Your Message Match Your Leadership.
Prepare your leaders, teams, and spokespeople to communicate with clarity when it matters most.